From Boomer to Alpha: How to position your brand for multiple generations without losing consistency.
Strengthening human relationships in the age of AI.
For the first time, five generations coexist in the market, both in terms of work and consumption. This presentation reveals practical positioning strategies that combine data, behavior, and organizational culture to build timeless and human brands.
Timeless positioning
Organizational culture and brand
AI as a lever for humanity
Estudos de cases reais
A brief context
Age diversity increases innovation by 22% and efficiency by 19%.
(Deloitte, 2023)
The population aged 60 and over generates R$ 1.6 trillion annually in Brazil, representing almost 20% of consumption.
(FleishmanHillard, 2023)
The Boston Consulting Group estimates that Gen Z and Alpha will account for 40% of global fashion spending by 2035.
Generation X accounts for 31% of all retail consumption, but receives only 5% of the marketing budget.
(Fast Company Brazil, 2025)
60% switch brands if they find an option with a better purpose or social positioning (Deloitte, 2023).
43% of Gen Z have abandoned brands that are "stuck in the past".
(YouGov 2022)
Why this lecture now?
For the first time, 5+ generations coexist in the workplace and in consumption.
Conflicts and noise are costly (turnover, climate, image, drop in performance).
Brands lose relevance when they ignore how each generation decides, buys, and engages.
There are simple, practical, and measurable ways to reduce friction and increase results.
You'll leave with practical positioning keys for brands that need to engage with multiple generations without losing consistency in their values.
What do you gain from this lecture?
Clarity of positioning: how to communicate with multiple generations without diluting the brand.
Practical insights into aligning discourse and action. Organizational culture consistent with external image.
Reducing reputational risks: How to avoid generational gaffes and perception crises.
Simple criteria for deciding: what to say, where to say it, and how to say it for each generation.
In times of AI and constant technological evolution, it is necessary to enhance human relationships. After all, every product and service has a human being as its consumer.
Who is it for?
Companies
that communicate with audiences of different ages and want to strengthen the brand's positioning and consistency.
Marketing, HR, and innovation teams
who need to translate human behavior into brand strategy.
Colleges and Events
who seek relevant content, with data and real-world case studies to inspire and guide their next steps.
For those who are NOT
For those seeking "generic motivational speeches".
Who believes that simply following trends is enough to engage?
Anyone who doesn't intend to revise their own brand's culture or discourse.
The presentation delivers strategic reflection, not ready-made formulas.
Common Questions
But our company is already talking about generations…
Great! Here the focus is on brand positioning, not the isolated behavior of generations. You'll see how to transform age diversity into a competitive advantage.
What if our audience is very young / very mature?
The content shows how to communicate with both without diluting values or seeming "forced".
Is it a lecture or a training session?
Strategic, high-impact presentation. Can open events, close conventions, or be integrated into culture and leadership programs.
How long does it last?
40 to 60 minutes with time for questions.
Request a quote
Tell me what you have in mind and I'll send you a proposal.
This lecture is available in Portuguese and English.