What can you find here?
Lectures
Regarding brand positioning, generations, and creativity.
Digital Content
About advertising and marketing, applying the CRIME methodology to expand your creative repertoire.
Creative Community
(Shortly)
Manifesto She Explains
Advertising is serious business. So serious that it needs to be light. Creating is about dealing with people, and people don't fit into spreadsheets, but leave traces in every piece of data. I believe that explaining is an act of generosity. Because whoever explains, understands twice. And whoever understands, transforms. Ela Explica was born for this: to be a place to expand knowledge in advertising and marketing, where every insight becomes learning, and every campaign becomes a lesson. Here, curiosity is the method. Analysis is the tool. And humor is the language.
Between jargon and insight, I prefer insight. Between hype and humanity, I choose humanity. I choose what connects. At Ela Explica, each campaign is a clue. Each case study is a creative "interrogation." Each piece of data is a character who wants to tell their story. It's the place where strategy meets sensitivity, where behavior becomes creativity, and where communication returns to fulfilling its most beautiful role: bringing people closer. Because creativity isn't just a gift. It's method. It's culture. It's impact. It's a benchmark. And explaining is simplifying the process to make clear what is essential.
She Explains. A place to think, feel, and expand your creative repertoire.
Numbers
+80K
followers
+10
years in the market
+500
cases analisados
Lectures
Let's strengthen the human "behind the AI"?
That's the goal of each of the lectures, and you can also order a customized lecture.
From Boomer to Alpha: How to position your brand.
A presentation for companies and brands that want to understand generational behavior and create relevant communication.
Respect is not a matter of generation, it's a choice.
A conversation about empathy, coexistence, and the human future of organizations. Inspiring students and professionals to see the power of a multi-generational market.
Deconstruct like an FBI Publicist: The CRIME Method
How to think like a creative investigator and reverse engineer campaigns.
Ketherine Ferraz
Who is "She Who Explains"?
Recent Content
What is the CRIME method?
An investigative look at creativity. From evidence gathering to final effect, this method helps brands and creators think like creative analysts.
C — Context
Analysis of the cultural, social, historical, and market environment in which the creative decision takes place. Nothing is evaluated outside of its time, territory, or circumstance.
R — Reasoning
Reconstructing the strategic logic behind creative choices. The focus is not only on what was done, but on why that decision made sense within the existing constraints.
I — Intention
Identifying the symbolic, strategic, or behavioral objective of the creative action. What was intended to be provoked, communicated, or challenged.
M — Method
Mapping the paths, processes, and structures used to transform intention into execution. Here, the focus is on creative engineering, not just the final result.
And — Evidence
Reading the concrete signs: narrative, form, reception, cultural impact, audience reaction, and unfolding events. The evidence anchors the analysis in reality, not opinion.
Soon you'll be able to see the methodology in practice with: Ela Explica's Creative Intelligence Hub: featuring analyses, case studies, and resources for creative minds.